Using Contact Form 7 to API – Pardot Integration

The Webhook Integration feature from the Redirection for Contact Form 7 (available in the Business plan) allows you to integrate Contact Form 7 forms to any CRM with zero coding. Integrating with 3rd party services can be slightly different for each service, so you might need to go over the service documentation in order to learn how to do that.

In this doc, we are showcasing how to integrate Contact Form 7 with Pardot by Salesforce.

Note: Pardot, a popular B2B marketing automation platform, still exists in 2025, but under a new name: Marketing Cloud Account Engagement. Salesforce, which acquired Pardot in 2013, decided to rebrand it as part of a broader effort to unify its Marketing Cloud offerings.

How to install it

1. Download the Redirection For Contact Form 7 Extension - RESTful Web services plugin from your purchase history.
2. Install the plugin on your site.

Need help installing a plugin? Check this doc for step-by-step details.

3. In your WordPress dashboard, navigate to CF7 Redirection > Dashboard > Licenses and activate the license for Webhooks. ( The license is also available in your purchase history ).

How to use it

1. Edit the C7 contact form of your choice.
2. Navigate to the Actions tab.
3. Click on the Add Action button and choose the Webhook action.

This is the form we would like to connect.

4. In the Pardot dashboard, go to Forms and choose Form Handlers.

Under Form Fields Mapping, add fields to match the fields in your form.

5. Copy the Endpoint URL from the Pardot dashboard to the Base API URL in action settings, and set HTTP Method to POST.

The Pardot Dashboard:

6. Under Tags Mapping, match the form fields to the 3rd-party field names.

Extra Settings

There are additional options like sending additional headers and testing the requests for errors.