Why there are not so many customization options like on other ThemeForest themes ?

We strongly believe that a WordPress theme should be just a template to skin your site and not a platform, this is the plugin space, we are not using any custom frameworks to make our life easier, we just code each theme from scratch using the standard WordPress structure and coding, so we are not looking to develop a theme that you can change in any way you want since this will make it over complicated .

We are doing this because in the long term I think you as our client will gain, for example any developer can get rid of latest news thumbnails section in Zerif in 5 minutes ( even somebody from fiverr at $5 ), the same goes for a particular space or color, but when a theme is really complex, you can customize it more, but however when you find something that you can't, it will cost you $500 not $5, because the code is too complex to understand.

I know that this thing is not for everybody, 10-20% of the people won't like that, but 80% will love it, so we are ok with refunding people that don't like the way we are doing things, and again is not about that we don't care about our customers, is because we care and we strongly believe that this is the best things for most of you .