Are Bulk Generated Pages Considered “Duplicate Content”?

One of the most common questions we are asked is whether Google considers MPG generated pages as so-called ‘duplicate content’, thus affecting the SEO result.

There is a misconception that all manually written pages are “good” while bulk generated pages are “bad” and Google hunts them down.

However, if we look at the top results given by Google for some of the most frequent service searches, for instance, we can quickly recognize global brands generating landing pages that are identical to each other. 

Let’s analyze, for example, Google SERP (Search Engine Results Page) for a simple “plumber near me” search:

In reality, there is no difference for search engines if landing pages were manually or bulk generated.

We tend to perceive there’s a difference between the two since we use WordPress for creating pages and we don’t manually write them. But truth is, any web app generates pages, even Google.

In conclusion, just look at any SERP pages. The results are the same and are fully generated by software. In other words, as long as the page drives value for its intended user and searcher – Google will indeed value the page and show it in the SERP.